Hero placeholder for one signature SOIC STUDIO hospitality photograph or film.
Mexico · UAE · International
SOIC STUDIO
Hospitality & Commercial Interior Design
From Concept to Experience
Studio
We design experiences,
not just interiors.
We create hospitality and commercial interiors from concept through execution, combining creative vision with a deep understanding of materials, furniture, finishes and construction.
- 01Concept Design
- 02Interior Architecture
- 03FF&E
- 04Bespoke Design
- 05Creative Direction
- 06Design Supervision
We design and direct. Local contractors, manufacturers and specialists execute under our creative guidance.
Selected Projects
Hospitality · Commercial
Palafitos Maroma
Riviera Maya · Mexico
- Full Hospitality Design
- Interior Architecture
- Guestrooms
- Restaurants
- Bespoke Furniture
Generations Riviera Maya
Riviera Maya · Mexico
Hospitality Interior Design
TUI Blue Kalamota Island
Croatia
Hospitality Interior Design
Nickelodeon
Punta Cana · Dominican Republic
Design & Installation
Scope: design and installation of highly realistic artificial green walls.
Restaurante Le Chique
Riviera Maya · Mexico
Hospitality
Resort Collection
Azul Fives
Playa del Carmen · Mexico
Azul Beach
Bahía Petempich · Mexico
Azul Sensatori
Riviera Maya · Mexico
Dorado Casitas
Riviera Maya · Mexico
Dorado Royale
Riviera Maya · Mexico
Palafitos Maroma
Riviera Maya · Mexico
Dorado Seaside
Riviera Maya · Mexico
Dorado Seaside — Asian Restaurant
Riviera Maya · Mexico
Private Luxury
Hospitality thinking applied to private environments.
Villa Esmeralda
Riviera Maya · Mexico
A luxury beachfront private estate including hospitality-inspired amenities.
RF Residence
Cancún · Mexico
LUXURY RESIDENCE CANCUN
Cancún · Mexico
- Luxury Villas
- Private Estates
- Branded Residences
- Ultra-Luxury Residential
30 Years of
Design Experience
Professional design experience behind SOIC STUDIO.
SOME OF OUR PROJECTS:
International Hospitality Experience
Mexico · Caribbean · Europe
- Palafitos MaromaRiviera Maya · Mexico
- Generations Riviera MayaRiviera Maya · Mexico
- TUI Blue Kalamota IslandCroatia
- Nickelodeon Punta CanaDominican Republic
- H10 Punta CanaDominican Republic
- Dorado SeasideRiviera Maya · Mexico
- Azul FivesPlaya del Carmen · Mexico
- Azul BeachBahia Petempich · Mexico
- Azul SensatoriBahia Petempich · Mexico
- HAUTE NIGHT CLUBWest Hollywood · CA
The Studio
Two perspectives.
One vision.
Isaac Dabbah
Founder & Creative Director
- Hospitality Interior Design
- Concept Design
- Materials & Finishes
- Creative Direction
- Design Execution
Isaac leads SOIC STUDIO's creative vision, combining interior design with extensive hands-on experience in materials, finishes, furniture, detailing and project execution.
Arcelia Frías
Partner & Interior Design / FF&E Director
- Interior Design
- FF&E
- Project Coordination
- Logistics
- Vendor Management
- Quality Control
Arcelia combines interior design expertise with extensive experience in FF&E, logistics, supplier coordination, quality control and hospitality project execution.
10 years at Grupo Vidanta overseeing furniture installation, FF&E procurement, vendor assignment, purchasing approvals and quality control for hospitality projects.
How We Work
Global design vision.
Local execution expertise.
SOIC STUDIO develops and protects the creative vision while collaborating with local architects, consultants, contractors, manufacturers and specialists throughout execution.
- 01
Concept
- 02
Design
- 03
Specification
- 04
Coordination
- 05
Design Supervision
Middle East
Expanding our practice
into the UAE.
SOIC STUDIO is expanding its international practice into the UAE, bringing decades of hospitality design experience to new collaborations with developers, hotel groups, operators and project teams.
Hospitality · Commercial · Branded Residences
Let's create something memorable.
Start a ConversationLet's create the next
unforgettable space.
Studio
SOIC STUDIO
Isaac Dabbah
Arcelia Frías
Mexico · UAE · International